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Coles labels products to drive recycling

Coles has introduced labeling for Coles-brand products with soft plastic packaging to inform customers about recycling. The label will be introduced progressively for all products with packaging that can be recycled at Coles Supermarkets through the REDcycle program.

The REDcycle program invites consumers to gather together all their empty bread, cereal and frozen food bags, plastic shopping bags and other flexible plastic packaging that can’t usually be recovered via kerbside collection and take them to their nearest Coles drop off point next time they visit.

The new label is designed to raise awareness of the 480 stores nationally where the service is available.